In Tel Aviv’s peak tourist season, during Eurovision 2019 and pride week, we collaborated with our long time partners, Abraham Hostel and Tel-Aviv Municipality. 12 HIPSTORY icons that represent different cultures and nations were presented on a huge billboard covering the building's street front. The campaign aimed to convey the city’s vibrant and pluralistic nature with the tagline “TLV - Come As You Are”.
It became a stop in many guided tours, and often one could see a group of people under it, taking photos. In many ways - the hostel became a symbol of the city itself.