Project:

The face of Abraham Hostel

Description:

Abraham Hostel is the biggest Hostel in TLV, located in city center and hosts 120,000 travellers every year. 
 
As part of their launch in 2016 we were asked to create the HIPSTORY version of Abraham (yes, THE Abraham), as the ultimate young and urban traveller. The portrait was printed as a gigantic billboard and presented on the street front. The character became a symbol that represents the hostel and its young and colorful vibe. In Tel Aviv’s peak tourist season, during Eurovision 2019 and pride week, Abraham’s portrait, alongside other HIPSTORY characters, was brought back in a cooperation with Tel-Aviv municipality. In many ways it became a symbol of the city itself.