Malka is a boutique brewery that was found in 2008 by key figures in the bar scene, understanding the market’s need for a product of excellent quality. Their innovative vision has prompted the first collaboration between the two brands when we created a limited edition beer, branded with HIPSTORY figures, celebrating the coming holidays.

The campaign boosted engagement on social media and provided retailers and bars with relevant content in time for the coming holidays. The collaboration is set to continue into 2020 as well.