2018 Mexican general election “Go-Vote!” Campaign.
In July 2018 we collaborated with konrad sputnik to create a ‘Go-Vote’ campaign. Five new HIPSTORY icons were born - the five leading candidates for presidency. The portraits were printed on T-shirts with the hashtag #YOSIVOTO - “I Vote”.
The campaign created buzz and attraction and the candidates themselves adopted their HIPSTORY alter-egos. Mexican celebrities posted photos on social media, wearing the portraits of their candidate of choice.
The engagement was incredible and according to media publications led to the highest voting percentage of young people in recent history.